One of the interesting things about being a 40+ tech nerd is that I have what I think is a unique and different view of devices and apps than the usual 20-something. Â So when I go to a Tweetup (a meeting of Twitter users), I am usually the oldest or among the oldest. Â When I am part of a FourSquare swarm (20+ FourSquare check ins at a single location) again I am usually among the oldest there. Â And frankly, I am pretty comfortable with it, I can hold my own.
Now, if you are reading this and do not know what FourSquare and Twitter are, it may be a little rough, but hang in and who knows maybe you can unleash your inner tech-nerd.
(If you are on Twitter and don’t yet, please do follow me @esd714)
For the last couple of weeks-at the urging of the CEO of a company called Yellow Brck I have been testing and using a location based social app geared to parent called Yellow Brick. Â Its a free app for iOS (iPhone/iPod Touch/iPad) available via iTunes.
Basically, the app allows you to mix location based checkins (FourSquare) with activity based check ins (Get Glue) and share them with your (limited right now) Facebook network. Â When you dig a little deeper into the app, there are some good couponing features that are location based.
Right now, while the user base for the app is small, it seems most of the couponing is NYC based. Â I would be interested in hearing from anyone not in the NYC area who tries this app if they have a different couponing experience.
To check in on the app, after opening it, select check in, and then drill down first through activities (and remember this is a parents and kids app). Â The list includes movies, birthday parties, parks and nap time. Â Once the activity is selected, you have the option of including a location.
Location services appear to be driven from the device’s LBS-so you have to agree to allow the app to know where you are and its a pretty extensive list. Â One thing I would like to see going forward is a way to read review on locations-either via Yelp or home grown within the app.
Right now the app draws friends and shares information only with Facebook. Â This is a calculated decision based on engagement on Facebook. Â Twitter networks tend to be broader, but less engaged. Â I would want to see this option (especially for friending) extended to Twitter. Â In many cases I have friends who are mobile on Twitter but not on Facebook-but that may be a fringe use-case.
The other nice part about the network sharing, is the ability to not share location information with your network. Â I have written about this extensively on my social media blog. Â Its a best practice, and one that I practice dillegently to only share location information with people I actually know.
The flip-side is being able to connect with others (on FourSquare I have had many productive and inpromtu business meetings) based on check ins and knowing where key people in my network are. Â The same with parenting (and Single Dadd’ing). Â Its always great to hook up with friends and kids friends and a few fewer calls and texts to make it happen is not so bad.
For now, Yellow Brick is only available for iOS. Â The CEO says an Android version is in the works.
Give it a shot, and friend me up.