First, we both love superheroes. Second, we both love cereal. Third, we both asked Bill Gates to do the robot. Okay, well those first two are true. I’m writing this while eating a bowl big coffee mug of Kellogg’s Frosted Mini Wheats BLUEBERRY flavor. Yes, you heard me, blueberry. Okay, the label says “blueberry muffin,” but that second part is a lie. There’s no part of me thinking about muffins.

Now, I happen to be a big fan of the other flavors of mini wheats. I buy strawberry all the time. Well, only when my daughter goes with me so I can pretend that I’m buying it for her. When we get home, I tell her, “If you touch a single fiber in that box, it will make you poop for WEEKS!” So far, my secret’s safe. But this blueberry? Man, it’s tasty.

You might not have put this all together in your head, but Kellogg’s is pulling a fast one on General Mills by introducing this new blueberry flavored Mini Wheats to go with strawberry. Now, all they need is chocolate, and they’ve come up with the “mini fake Brillo pad” version of Boo-Berry, Count Chocula, and whatever you call the strawberry guy. I’m on to you, Kellogg’s. I’m watching your every move.

There, so the next time you’re hanging out at the grocery store, because hey, that’s where all the dads are, right? Just check out delicious, tasty, potentially healthy Kellogg’s Frosted Miniwheats Blueberry (it’s not really muffin tasting) flavor.

(Man, I wish Kellogg’s paid me to write this, but it’s for passion).

The one thing Jerry Seinfeld and I disagree on? WHICH superhero to love. He loves Superman. I’m a Batman guy. So there.