Sponsored Post-Kmart Holiday Shopping Dad Style

Kmart This post is a sponsored post on behalf of Kmart via Izea. The opinions are mine.

I have to admit that I haven’t stepped foot in a Kmart for a while, like probably since before they merged up with Sears. But this assignment was totally worth it. Basically, the plan was this: take a $500 gift card and figure out what was cool to buy at Kmart. They want you to know that they’ve got all kinds of gifts and stuff people want. That was the basic theme. I was game for the idea, and I even came up with a way to do some good in the process. Here’s what we did, and what I found along the way.

Bring Along the Kids

Violette models My six year old daughter came through the front doors, and the girls clothes was to the right. She looked over and said, “These are beautiful,” and sunk into a rack of winter coats. That particular one in the picture is a Disney princess one, so that had to go in the cart. I thought I had her trained so well, with Bob the Builder toys in her little pink purses when she was 3, but no. She loves princess things. Alas.

Yes, I’m the kind of dad who buys clothes as part of the holiday gifts. My folks did it. Why should I be any different. There were lots of clothes my daughter willingly would wear. We didn’t exactly equip her, but she got a few things she absolutely *had* to have.

My nearly three-year-old son was another matter. He needed some clothes. I found everything he would want there, and with really no effort. And again, there was lots of good variety, and I felt like everything was great and of a quality I expected.

Dyson vacuumsDad note: I don’t know that I saw clothes I’d wear as a grown up. I mean, if you’re not very stylish, which I am not, there were some items. I liked that they had Joe Boxer underpants, for instance.

Name Brands

Since their merging with Sears, Kmart has upped their name brand game. They had a few that really surprised me, like Dyson vacuum cleaners. Those are pretty high end, right? And they had Craftsman tool supplies, which was nice, because I remember the “old” Kmart where their tools were more like pretend ones made out of chalky metal. But, I didn’t really buy any of that. I went right to electronics, and then into toys.

Electronics

Decent DVD selection I had a hunch that I’d have some fun in their electronics section, and I was right. They had quite a display of flat screen high definition TVs, and I knew most of the name brands. I’m not high def enough to tell you if they were really killer, but I give points for the brands, at least. They also had a small, but decent assortment of new movies on DVD. Their CD collection at the store I went to was small, but who buys CDs these days?

It was in games that I was impressed again. They had a really good selection of XBOX360, PS3, and WII games (we have a Wii at home), as well as DS and PSP games. I was surprised, plus I had that sort of “secret” feeling of realizing that I bet most people looking for games around the holidays have Kmart on their radar.

Toys

toysHere’s where I got clever. I had my kids pick out some toys to donate to Toys for Tots, so that this sponsored shopping spree could also be used for good. It was a lot of fun. There were all the name brands you’d expect, like Nerf and Star Wars and things like that.

The toy section was actually the best kept and best stocked at the store where I shopped. Some of the other sections seemed to have been attacked (this was, after all, the day after Black Friday), but toys? Fresh as a daisy.

In the End

The goods the bill

If you click on the picture of the bill, and zoom in, you’ll see the biggest surprise I got from the entire experience. The shopping spree was for $500, and I went just a hair over at around $567. But, if you look at what I SAVED, I saved over $200 during this experience. Some of it was from holiday sales, but some was just their regular weekly stuff. So I saved over 30%? Is that right? That’s what the biggest surprise was, to me.

And Now, the Contest

Dad-o-Matic readers (you!) have a chance at doing your own version of my $500 shopping spree at Kmart. The official rules are here. But in a nutshell, here’s what you can do. One’s a bit of work, and the other is a lot easier (hint, hint).

(1) Place a comment on this blog post. Include a description and SKU or item numbers of items on your holiday wish list that total $500 or less. Contest participants must send their email address with the comment to the Participating Blog. This should be done in the private field provided by the Participating Blog and should not have to be included publicly in the comment.

(2) Use Twitter to tweet the message found on the blog post:

” RT @chrisbrogan is giving away a $500 Kmart Gift Card on his blog – simply tweet or comment to enter http://urlbrief.com/27bb3f”

*** That was updated. I had the info wrong.***

Now, I’m not telling you what to do, but step 1 takes a lot of typing, and step 2 is retweeting a link to this post.

Again, check out the official rules here because I might have left something out.

Good luck, and I hope you win. The experience opened my eyes, and I also found a way to give a bunch of kids some surprises this holiday season. Seems like a win, eh?

By the way, if you want to learn more about Kmart Gift Cards, that’s here.

The preceding was a sponsored post. For more information about the sponsor (Kmart), see Izea.

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Comments

  1. to find good holiday spots all over the world. go to http://www.holidaygold.com.au/

  2. What a surprise! I was just looking for something like this a week ago. It’s hilarious how you always find what you need when you quit looking. In any case, you didn’t have to post this but did it generously anyway so thanks! I will have my wife read this and possibly comment when I get home. Have a good day!

  3. What a surprise! I was just looking for something like this a week ago. It’s hilarious how you always find what you need when you quit looking. In any case, you didn’t have to post this but did it generously anyway so thanks! I will have my wife read this and possibly comment when I get home. Have a good day!

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  6. great stuff. Do you have an RSS feed? And will it be cool if I added in your feed to a website of mine? I have a site which brings content out of RSS feeds by a several sites and I’d like to include yours, a lot of folks do not mind given that I link back and everything but I like to get authorization first. Anyway let me know if you can, thanks.

  7. great stuff. Do you have an RSS feed? And will it be cool if I added in your feed to a website of mine? I have a site which brings content out of RSS feeds by a several sites and I’d like to include yours, a lot of folks do not mind given that I link back and everything but I like to get authorization first. Anyway let me know if you can, thanks.

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  10. I have been around Kmart since I was a kid. I shopped for toys, now I go there before I go on Vacation for my needs and I even shop there to furnish my Vacation Rental Home in Phoenix Arizona. I have notice a lot of Kmarts closing the homes and wonder what people do about the rentals of the big box buildings.

  11. I have been around Kmart since I was a kid. I shopped for toys, now I go there before I go on Vacation for my needs and I even shop there to furnish my Vacation Rental Home in Phoenix Arizona. I have notice a lot of Kmarts closing the homes and wonder what people do about the rentals of the big box buildings.

  12. I’ll try to shop there next time around and will look for a gift card

  13. I’ll try to shop there next time around and will look for a gift card

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  17. Step added and anatomize the differences amid the bloggers that alternate in the campaign, Chris Brogan, Loren Feldman, Julia Roy, Jeremy Schoemaker, Michelle Madhok, and myself. Thus, my column is a true.

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  19. Have you ever considered writing an ebook or guest authoring on other sites? I have a blog based on the same information you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work. If you’re even remotely interested, feel free to send me an email.

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  22. Suprised they had a Dyson! So how does one become sponsered by K-Mart? I would really like a dyson!

  23. Hey there! Would you mind if I share your blog with my facebook group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Many thanks

  24. I was looking to put your rss feed on my blog. could you tell me how i can do that? Thanks

  25. Kmart gets hammered during the Holidays, but what better place to shop and stretch the dollar out!

  26. I went to Kmart this year and it was a mad house. Actually, I have an interesting story about Kmart. Some memebrs of our church went into Kmart and purchased all of the layaways for several familys. It got a big write up here. The families got called to come in and were surprised to find everything payed for. very cool indeed.

  27. Kmart, which started as a five-and-dime in Detroit in 1899, once commanded a retail empire that included Waldenbooks, Borders, OfficeMax and Sports Authority before spinning them off. A long sales decline and an ill-advised price war against Wal-Mart led to its 2003 bankruptcy filing, which let Lampert gain control of the company Google Tech Talks google technology mobile phones GPS tracking system telephone voip systems computer technology software supplies cool gadgets laptop service iphone apps.

Trackbacks

  1. […] step further and dissect the differences between the bloggers that participated in the campaign, Chris Brogan, Loren Feldman, Julia Roy, Jeremy Schoemaker, Michelle Madhok, and myself. Thus, my post is a true […]

  2. […] step further and dissect the differences between the bloggers that participated in the campaign, Chris Brogan, Loren Feldman, Julia Roy, Jeremy Schoemaker, Michelle Madhok, and myself. Thus, my post is a true […]

  3. […] because, by working with a company called Izea, Kmart had paid some prominent bloggers including Chris Brogan to post about their stores in the run-up to the holidays. It wasn’t just them; Panasonic also […]

  4. […] because, by working with a company called Izea, Kmart had paid some prominent bloggers including Chris Brogan to post about their stores in the run-up to the holidays. It wasn’t just them; Panasonic also […]

  5. […] had nothing against Chris Brogan’s KMart-sponsored post on Daddio.com.  Disclosure:  I’m a contributed there as well.  He was fully transparent […]

  6. […] had nothing against Chris Brogan’s KMart-sponsored post on Daddio.com.  Disclosure:  I’m a contributed there as well.  He was fully transparent […]

  7. […] step further and dissect the differences between the bloggers that participated in the campaign, Chris Brogan, Loren Feldman, Julia Roy, Jeremy Schoemaker, Michelle Madhok, and myself. Thus, my post is a true […]

  8. […] step further and dissect the differences between the bloggers that participated in the campaign, Chris Brogan, Loren Feldman, Julia Roy, Jeremy Schoemaker, Michelle Madhok, and myself. Thus, my post is a true […]

  9. […] have a hint of controversy – at least it’s true these days. Does it matter that the point of this expedition by KMart was not only to help highlight how the store has “evolved” but that if you […]

  10. […] have a hint of controversy – at least it’s true these days. Does it matter that the point of this expedition by KMart was not only to help highlight how the store has “evolved” but that if you […]

  11. […] insist that sponsored blog posts must include full disclosure, and this one from Brogan’s Dad-o-Matic shows that he walks the […]

  12. […] insist that sponsored blog posts must include full disclosure, and this one from Brogan’s Dad-o-Matic shows that he walks the […]

  13. […] Great brands paired up with great bloggers = win-win (ex: Wal-Mart 11 Moms, Chris Brogan and Kmart) […]

  14. […] Great brands paired up with great bloggers = win-win (ex: Wal-Mart 11 Moms, Chris Brogan and Kmart) […]

  15. […] So IZEA gets people like Chris to write posts about Kmart.  Chris does just that, right here. […]

  16. […] So IZEA gets people like Chris to write posts about Kmart.  Chris does just that, right here. […]

  17. […] KMart Holiday Shopping Dad Style by Chris Brogan (Controversy helped this 2008 […]

  18. […] KMart Holiday Shopping Dad Style by Chris Brogan (Controversy helped this 2008 […]

  19. […] blogger Chris Brogan is also experimenting with the model, publishing a Kmart-sponsored post on his Dad-O-Matic blog in […]

  20. […] blogger Chris Brogan is also experimenting with the model, publishing a Kmart-sponsored post on his Dad-O-Matic blog in […]

  21. […] kwam ik op een kleine anekdote: Chris Brogan maakte ooit een gesponsord bericht op een blog. Hij had 500 dollar gekregen om te shoppen in Kmart, en als return moest hij daarover iets […]

  22. […] kwam ik op een kleine anekdote: Chris Brogan maakte ooit een gesponsord bericht op een blog. Hij had 500 dollar gekregen om te shoppen in Kmart, en als return moest hij daarover iets […]

  23. […] such example took place in December 2009 when Chris Brogan came under fire for a sponsored (positive) review of a shopping experience at K-Mart. Despite being transparent about the sponsorship from the very beginning, Chris’ following […]

  24. […] such example took place in December 2009 when Chris Brogan came under fire for a sponsored (positive) review of a shopping experience at K-Mart. Despite being transparent about the sponsorship from the very beginning, Chris’ following […]

  25. […] the controversy surrounding Izea (on behalf of K-Mart) sponsoring a post by Chris Brogan on the Dadomatic blog. Form your own opinion about the ethics of a sponsored post; but at best, it is just one way […]

  26. […] the controversy surrounding Izea (on behalf of K-Mart) sponsoring a post by Chris Brogan on the Dadomatic blog. Form your own opinion about the ethics of a sponsored post; but at best, it is just one way […]

  27. […] isn’t another post about Chris Brogan’s Dadomatic blog. That subject has been capably covered by others, including Scott Henderson, Jeremiah Owyang, Ben […]

  28. […] isn’t another post about Chris Brogan’s Dadomatic blog. That subject has been capably covered by others, including Scott Henderson, Jeremiah Owyang, Ben […]

  29. […] because, by working with a company called Izea, Kmart had paid some prominent bloggers including Chris Brogan to post about their stores in the run-up to the holidays. It wasn’t just them; Panasonic also […]

  30. […] because, by working with a company called Izea, Kmart had paid some prominent bloggers including Chris Brogan to post about their stores in the run-up to the holidays. It wasn’t just them; Panasonic also […]

  31. […] Sponsored Post-Kmart Holiday Shopping Dad StyleThis post is a sponsored post on behalf of Kmart via Izea. The opinions are mine . I have to admit that I haven't stepped foot in a Kmart for … […]

  32. […] Sponsored Post-Kmart Holiday Shopping Dad StyleThis post is a sponsored post on behalf of Kmart via Izea. The opinions are mine . I have to admit that I haven't stepped foot in a Kmart for … […]

  33. […] People sit here and whine about Chris Brogran’s sponsored post for Kmart, but don’t find issue with Razorfish’s announcement to patent a social […]

  34. […] People sit here and whine about Chris Brogran’s sponsored post for Kmart, but don’t find issue with Razorfish’s announcement to patent a social […]

  35. […] Great brands paired up with great bloggers = win-win (ex: Wal-Mart 11 Moms, Chris Brogan and Kmart) […]

  36. […] remember a few years ago, Chris Brogan took a lot of heat for doing a sponsored post for Kmart. While some took umbrage because they felt he “sold out,” I thought the piece was […]

  37. […] through IZEA for Kmart, Brogan received a $500 gift card to shop ’til he dropped and blog all about it, as well as another $500 gift card to offer […]

  38. […] קארדס של 500$ לקניות. כריס ברוגן אחד ממובילי הקמפיין יידע את הקוראים שמדובר בפוסט ממומן. "This post is a sponsored post on behalf of Kmart via […]

  39. […] like Guantanamo Bay as one example.  Anyway, I’m referring to Chris Brogan’s recent post on Dadomatic (a community about fatherhood) where he openly did a paid-for-post courtesy of K-Mart to promote […]

  40. […] In this case you would want to disclose so right in the post. This is something that many are already doing. For instance Shoemoney did it when he got the offer from Kmart and so did Chris Brogan. […]

  41. […] most recent dust-up was over Chris Brogan’s post on his Dad-o-Matic blog about a shopping spree at K-Mart in which he bought a bunch of gifts to […]

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