Product commercials are known to be sappy on occasion. Â It seems the pulling of our heartstrings is a proven selling technique right up there with sex and humor. Â Effective branding ads frequently play with our emotions, creating clever brand associations that, when they work, can be deep and lasting. Â Google has a winner with it’s …
Continue reading Google’s “Dear Sophie” Ad Makes Dads Proud!Sex… is not what this post is about.  No birds and bees here.  Instead I want to talk about the “other” conversation to have with your kids as they approach the age of puberty and start to become young adults.  That is the talk about privacy and managing with common sense the digital trails we …
Continue reading Having “That†Conversation With Your Kids…