
One of the differentiators between the American Girl dolls and others has always been their stories. Â The dolls, from Kaya the Native American to Rebecca Rubin, the Jewish immigrant, gives a depth of character to these dolls that separate these toys from the others in any toy aisle.
Now, Mattel is tackling the issue of homelessness by selling a $95 doll named Gwen Thompson who finds that her father has walked out on her and her mom, forcing them to live in a car and a homeless shelter after losing their house.
As with all of the American Girl stories, Gwen’s life story works out in the end. Â She and her mom eventually move into an apartment and back to a more “normal” life. Â But the story begs several questions:
- Is it appropriate to try and sell a $95 doll that few, if any, homeless girls could could afford?
- Should American Girl take the profits from the sales of these dolls and donate them to America’s homeless shelters or to charities that work to raise money for battered women?
- Should they pull the doll and her story from the American Girl catalog all together?
- Or does it help teach children valuable life lessons, teaching them compassion about those who might be less fortunate?
Tell us what you think.
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