Much is being written about the awesome and uber viral Old Spice campaign featuring former football player Isaiah Mustafa. Â It turns out the “Old Spice Guy” is a dad, and, it seems a great dad at that. Check out this “call out” to his daughter as part of the interactive “real time” videos that Old Spice has been churning out at a miraculous pace. What a great way to work being a dad into your work! Kudos to Old Spice, the ad team at Wieden + Kennedy creating the spots, and of course, my vote for dad of the day, Isaiah Mustafa! Go Dads!
Jeff Sass is the proud dad of ZEO (Zach, 22, Ethan, 20 and Olivia, 18).  He is also a seasoned entertainment and technology exec and active social media enthusiast.  You can see more of Jeff’s writing at Sassholes! and Social Networking Rehab and you can listen to Jeff on the Cast of Dads podcast.?
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Thanks for this take on the Old Spice viral blitz. I can’t say I watched all 200 (?) of the videos, but I did go through a lot of them and I have to agree. The reply to Mustafa’s daughter was my favorite one. But of course, as the father of a teenage girl, I’m biased!
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Thanks Mitch. As a dad I too was biased. I can only imagine how cool and proud that video made Haley feel! Awesome, I’m sure!