1. I think one of the reasons this resonates with so many of us is that we see ourselves in the dad. If I were in that same situation, I would do that. I would hit the button and watch my kids reaction and enjoy it. It doesn’ make me want to buy a car, but it sure was entertaining. I loved watching this ad.

  2. Totally agree Ian. We WANT to be that dad (and at one time or another we have been!) As an ad it is a subtle sell. By making me feel warm and fuzzy I feel good about the brand, and the cool remote that starts the car from afar reminds me that VW is stepping up and putting more luxury features and tech even in their “entry level’ cars. All in all a fine ad by me.

Leave a Reply

Your email address will not be published. Required fields are marked *